Archive for December, 2009

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Pernod Ricard 1805 Art Prize

Industry intel from the Just Drinks media group alert us to multinational wine and spirits behemoth Pernod Ricard announcing that it will support emerging visual artists, through a competition featuring its Pernod Aux Plantes d’Absinthe Superieure brand.

The contest will award its first place winner $1805 US in cash with a second place prize of $500 and third place $250. There are plans for a celebratory event to be run concurrently with The Armory Show, the annual international art fair, in New York City.

Brian Eckert, Pernod brand manager for Pernod Ricard USA is quoted as saying “Pernod has been a strong supporter of the arts since the brand debuted in France more than 200 years ago” – a statement I am sure is true if you count keeping bohemian artists in constant creative lubrication.

Since its debut, Pernod has been a favourite drink among the cultural elite including Picasso, Van Gogh, Monet and Poe. We thought it fitting to honour this relationship with a contest that celebrates the artist in us all.”

While some may suggest that these cultural elite were also regarded fringe degenerates by polite society in their time, certainly Pernod Ricard as a modern company are doing their bit to support the arts so they are putting their money where their mouth is.

Interested artists must submit only original works, and all works submitted must include the date 1805, the date the brand was first launched.  Submissions are being accepted until the end of  January, 2010, in the following categories: painting, illustration, photography, video, digital/animation.

Submissions will be accepted entirely online at www.facebook.com/pernodabsinthe.

Posted by Jonathan on Dec 6th 2009 | Filed in Absinthe brands,Art,Culture,Distilleries,Events,News,Style | Comments (0)