Archive for May, 2009

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Virgin on the Rediculous


Now you can hallucinate under the Green Fairy’s spell on your next Trans-American flight.

At least this is what the media coverage would like to suggest, with the news that Sir “Getting It Up” Dicko Branson will be serving absinthe on Virgin America flights in First Class and Cabin Select.

Just which absinthe has the pleasure of becoming a born-again Virgin?

Le Tourment Vert.

While the trademarks have been registered in Australia, we are yet to see this product on Australian shores, and to be frank we aren’t salivating in anticipation at Absinthe.com.au.  While this brand has been making big media in the US, with some big promotional dollars – amongst the absinthe intelligensia we learn that the biggest fundamental faults with the product is that it doesn’t louche and is artificially coloured to buggery. The flavour profile leaves a lot to be desired as well.

Probably no wonder that Virgin are using it for cocktails rather than any traditional preparation.

Oh, but it gets better. The inaugural absinthe cocktail – The Mile High – is a creative mixological opus that combines Tourment Vert with Sprite lemonade. With a wedge of lemon.

With Virgin about to launch their international service in Australia, I sincerely hope that Australian flyers are not short changed into losing their ‘absinthe viriginity’ to a second rate product that many are even questioning as to whether it deserves the moniker.

You’re on notice Dicko.  Don’t make it an experience we’ll all regret next morning.

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Posted by Jonathan on May 12th 2009 | Filed in Absinthe brands,News,People | Comments (0)

The Poetic Lot of a Canny Scot


Love
-Edwin Morgan

Love rules. Love laughs. Love marches. Love
is the wolf that guards the gate.
Love is the food of music, art, poetry. It
fills us and fuels us and fires us to create.
Love is terror. Love is sweat. Love is bashed
pillow, crumpled sheet, unenviable fate.
Love is the honour that kills and saves and nothing
will ever let that high ambiguity abate.
Love is the crushed ice that tingles and shivers
and clinks fidgin-fain for the sugar-drenched
absinth to fall on it and alter its state.
With love you send a probe
So far from the globe
No one can name the shoals the voids the belts the
zones the drags the flares it signals all to
leave all and to navigate.

Who says the era of absinthe-addled poets is part of history long gone?

This poem written in 2002 by Scotland’s National Poet, Edwin Morgan shows that the allure of the green muse still prompts literary reference and deference.
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Posted by Jonathan on May 1st 2009 | Filed in Culture,Literature,People | Comments (0)